Questionnaire

In terms of constructing a questionnaire, Steve and I have considered the information we have already gathered from secondary sources. We have adopted a similar methodology, as we will present our questionnaire to sample of around twenty 16 - 30 year olds, however our primary data will be more appropriate to our TV advertisement. We have also included some questions regarding our two ancillary tasks - the sponsorship sequence, and the radio advertisement. This questionnaire also uses both quantitative and qualitative questions - the quantitative date will give us an idea of the ideas presented that are most popular, where as the qualitative data will give us thinking points and will allow us to further our initial ideas. Both are important in allowing us to progress. 

This questionnaire should give us an insight into who our target audience are, and their demands. 

Target Audience Questionnaire

1. What age are you? (Circle)

15 or under            16 – 21               22 – 30            30+

2. Gender?

Male           Female

3. How often do you watch TV a week?

Less than 3 hours           3 – 6 hours           7 – 9 hours          9 hours +

4. Do you see TV as an effective medium for advertising a product? 

Yes      No 

5. Consider a few advertising techniques - which would you consider to be most effective? (Circle 2)
- Flattering Words (ie New, Improved.)
- Statistical Proof 
- Nostalgia
- Lifestyle Fantasy (ie a desired life presented in an advert.)
- Family Values
- Selective Editing and Music (post production)

      6. Considering the idea of a motivational/inspirational styled advert relating to a sports brand, answer the following questions:

     a) Would you find a voiceover engaging and motivational? 
     Yes       No
     
     b) Do you think non-diegetic (background) music is essential?
     Yes       No

     c) Do you think a variety of shots is necessary, or is one focal point within an advert more effective? 
     Variety           Just One Sport

7. Watch a few of the following - do you feel the following adverts fill their purpose of being motivational? 

Yes            No

     Can you explain your decision? 

8. Do you think diversity is entirely important in this form of advert? (for example, children and adults are used, and people of different ethnicities, and even different abilities.)

Yes       No

Explain?

9. How often do you listen to the radio? 

Once a week        1 - 3 times a week       Most of the time        Everyday   

10. Do you find radio advertisements an effective form of advertising? 

Yes     No 

11. Highlight the strengths of the following sponsorship sequences.

12. Do you find sponsorship sequences such as the above memorable and effective? 

Yes      No