Initial Planning...

After viewing some existing advertisements for sport brands, such as Nike and Adidas, we have been able to formulate some initial ideas for the sort of advert we would like to produce. 

Advert 1:
Aiming to represent sport in a positive way, with the aim of motivating the audience through placement of our product in the scenarios. (e.g: showing sport as being more successful whilst using the product.) We will use a variety of different shots including different sports, as we have access to many friends who take part in different sports. Showing different sports will also enhance the idea that our product is versatile, and suits all audiences. 

Advert 2:
This advert will also aim to be positive and motivational, however this advert will be more focussed on one area of sport: running. However, it will not always be filmed in a sport environment (i.e. a running track.) We hope to give the impression that our brand is ideal for people 'on the go,' appealing to a variety of audiences. 

We hope after analysis of similar ideas of our own, we will be able to put our initial ideas into further practice.