After getting permission from the record label to use this song, Steve and I started to edit it using the software 'Garageband.' It is a 6.44 minute long song, meaning that for our 1 minute (maximum) advert, this was going to be way too long. So, we decided that we wanted to use primarily the slow introduction to accompany our quote at the beginning, and then go into the faster pace music, which would accompany the fast pace, more physical footage.
In order to cut the song, we had to import the entire length into Garageband, so we could identify the bits we wanted. Then, we used 'Command T' to cut out parts of the song we did and didn't want, and started to place parts together to see if they sounded right. We also experimented with overlapping of different parts, to make the transition between different parts of the song more subtle.
We duplicated our layers, too, as this would make it easier to identify different parts of the song and see how they all fitted together. This also allowed us to alter the volume of different parts. So, for example, if we had an overlap, we could turn one part down to make a more subtle transition successful.
We have decided to follow a similar process to edit the song again for our second advert to do with the running shoe. This is because we feel using the same song will link the two adverts together well and show continuity.



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