How effective is the combination of your main product and ancillary texts?

Combining ideas between our three different platforms was a key concept when it came to constructing our products. This is because of the fact that the adverts and sponsorship sequences all had to be seen as representing the same brand, that was recognisable to the audience across a number of platforms. Therefore, we tried to achieve this idea in a number of ways. 

• Similar logos and slogans were used across all the constructions, although some did vary to value an aspect of individuality and a specialist area of the sport. 
• Brand colours are maintained throughout, through the use of miss-en-scene and the logos. 
• Our idea of target audience was maintained throughout, as we used similar actors/actresses to appeal to the same audience throughout. As well as this, we also upheld our representation of sports and young people. 
• Our use of music was maintained, so we had a similar tune that our audience could associate our brand with - this is a feature we found was conventionally through our research. 
• Our voiceovers always used the same voice, so to have a familiar voice throughout that the audience could relate. 
• Our use of actors was kept the same to create continuity and familiar faces for our audience. We did use a separate actor for our specialised advert, however, to value the uniqueness. 
• Our locations were maintained throughout to uphold the representation idea. 
• We used desaturated and less vibrant colour throughout. 
• Simplicity was used to create a less intrusive and more approachable advertising technique, that the audience would not be intimidated by and was therefore more effective.