What have you learnt from your audience feedback?

In order to answer this question, I have decided to do two things. I have created an audience feedback video, using the main actor from one of my main TV adverts, and spoken to him about what he thinks about what I have done with the footage I filmed of him. I have also constructed a questionnaire, and will use the results to get an idea of the opinion of my target audience on all 4 of the products created. For both the video and questionnaire, I will be speaking to a younger audience, similar to the age of our target audience, so to get more reliable feedback. 

In this video, I spoke with my main actor, Lewis, about editing techniques, music and location, and the strengths, weaknesses and changes he picked out while we were watching the TV advert constructed, based on 'TGR RUN.' He further added information about where he expected to see this particular advert, and that was on a sports channel in between programmes. He said this is where he felt the advert would target the best proportion of my target audience. 

Questionnaire

1. How would you rate each of our constructions out of 10?

Advert 1                                                                                                                                 

1
2
3
4
5
6
7
8
9
10

Advert 2

1
2
3
4
5
6
7
8
9
10

Radio Advert

1
2
3
4
5
6
7
8
9
10

Sponsorship Sequence

1
2
3
4
5
6
7
8
9
10

2. Name one strength and one weakness of our main TV adverts.

S –

W –

 3. Do you find the two main TV adverts motivational?

Yes        No

4. Do you think the two main TV adverts appeal to a wide audience, of both competitive sports people as well as amateurs?

 Yes      No

5. Do you think the main TV adverts appeal to an audience of a younger generation?

Yes       No

6. Do you think we have succeeded in appealing to both males and females in this advert?

Yes        No

7. Do you think the radio advert and sponsorship sequence successfully link to the main TV adverts?

Yes       No

8. Do you think the radio advert and sponsorship sequence also appeal to an audience of a younger generation? 

Yes       No

9. Name one strength and one weakness of our radio advert.

S - 

W -

10. Name one strength and one weakness of our sponsorship sequence? 

S - 

W - 

Results

For a final aspect of audience feedback, I used the social networking site 'Facebook' to distribute the TGR Run advertisement, in order to get some construction feedback. Below are some of the responses I received: