Radio Advert Construction

This is the timeline from Final Cut of my radio advert construction. This enabled me to be able to see each sound individually, so I could then move them all around and play them alongside each other. Final Cut also enabled me to be able to cut my original recording of the radio script up, so that I could prolong the length of the advert, as well as create a less continuous effect, leading way for other sounds to be heard and recognised. I made sure the time difference between certain bits was the same, such as between each rhetorical question at the beginning. I also made sure the gap between the 'TGR' and the product information at the end was not too long. This would make my advert sound more professional and follows convention well. Another thing Final Cut allowed me to do during this construction, was adjust the volume of sounds. For example, the non-diegetic sound was made to be much quieter in comparison to the speech itself, using the red ling running through the timeline. Final Cut was useful during this process, as it made it easy to arrange different sounds during this trial and error process. 

After initially trying a few songs to act as non-diegetic sound to accompany my radio script, we settled on one song which sounded best as it wasn't too invasive of the speech yet still added an edgy element to the advert. 

We decided to cut the song in 'Garageband,' as this meant we could simply export the part of the song we wanted to use for the advert into Final Cut, so it would be easy to fit to the script. 

At the beginning of the advert, we created a fade effect, where the music got louder as the speech was introduced. We adjusted the volume of different parts of the song to do this, whilst also using a 'cross fade' to create a smooth transition between the loud and soft sounding music. We thought this would make the advert sound professional, as well as giving the main attention to the speech, rather than the music. This is also why the script is much louder than the music - similar to many radio adverts. 

Another thing we made sure to do, was match the speech to the music. This is so we could create continuity, as the music and speech was linked and combined within the product. To help do this, we used the marker tool, to create markers on the song so I knew where to place parts of the recording. 

To finish the advert, we used the conventional idea of 'to find out more..' element of a radio script, whilst also using the cross fade effect on Final Cut to fade out the music. This created a smooth ending to our advert, whilst also following convention.